Our Why

In 2019 we set on a journey to improve our quality of life by making the places we were spending the most time healthier.

We discovered that improving the air quality was the most important thing we could do to achieve our goal of a better, healthier home.

Our Mission

To Fight Indoor Air Pollution Naturally, Effectively, and Sustainably.

Based in Barcelona, Botany Labs is the inventor of KORU. With people spending more time indoors than ever before, we knew we needed to make that space a healthy one. This means tackling the ever-increasing range of pollutants found in our environment, from mold spores and dust to harmful chemicals and pet dander. Our goal with KORU is to help people live healthier, smarter, and greener lives. Fighting an invisible enemy that affects our quality of life every day.

Meet Our Team

We dream big, work as one, listen to each other, respect other's opinions.

We are the KORU Family!

  • Friedrich Eickhoff

    CEO & Co-Founder

  • Ahmed Elibiary

    CTO & Co-Founder

  • Andrea Silvestrin

    COO & Co-Founder

  • Christian Skaley

    Lead Mechanical Engineer

  • Pep Garcia

    Sales & Marketing (Advisor)

  • Dr-Ing. Adrian Rienaecker

    VP Engineering (Advisor)

Koru: the Sleek Air Purifier and Plant Pot

It’s a known fact that the natural processes of plants have the power to clean the local environment. We decided to pair this potent organic energy with high-spec technology to create a sleek air purifier that not only looks great but works twice as hard to clean the air inside your home.


The problem of Indoor Air Pollution

In 2020, the World Health Organization declared "Indoor Air Pollution the single biggest threat to human health".

We spend over 90% of our time indoors, where air quality can be 5 times worse than outdoors. So much so that each year over 4.000.000 people die from illnesses attributable to air pollution.

While indoor air pollution can be extremely dangerous, there are a few ways to help keep it under control.

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Designed to reduce the impact on the Planet

Thanks to a fully reusable and washable filter, being built in truly recyclable materials, and extremely low power consumption, KORU has a completely ecological footprint.

We believe in products made from reusable, easy-to-source, non-polluting materials and we put extreme care in partnering only with companies who share the same values.

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