why koru

Our Why

In 2019 we set on a journey to improve our quality of life by making the places we were spending the most time healthier.

We discovered that improving the air quality was the most important thing we could do to achieve our goal of a better, healthier home.

koru- our mission

Our Mission

To Fight Indoor Air Pollution Naturally, Effectively, and Sustainably.

Based in Barcelona, Botany Labs is the inventor of KORU.

With people spending more time indoors than ever before, we knew we needed to make that space a healthy one.

This means tackling the ever-increasing range of pollutants found in our environment, from mold spores and dust to harmful chemicals and pet dander.

Our spiration with KORU is to help people live healthier, smarter, and greener lives. Fighting an invisible enemy that affects our quality of life every day.

Meet Our Team

We dream big, work as one, listen to each other, respect other's opinions.

We are the KORU Family!

  • Friedrich Eickhoff

    Friedrich Eickhoff

    CEO & Co-Founder

  • Ahmed Elibiary

    Ahmed Elibiary

    CTO & Co-Founder

  • Andrea Silvestrin

    Andrea Silvestrin

    COO & Co-Founder

  • christian skaley

    Christian Skaley

    Lead Mechanical Engineer

  • pep garcia

    Pep Garcia

    Sales & Marketing (Advisor)

  • Dr-Ing. Adrian Rienaecker

    Dr-Ing. Adrian Rienaecker

    VP Engineering (Advisor)

koru- the sleek air purifier and plant pot

Koru: the Sleek Air Purifier and Plant Pot

We recognized the effectiveness of the natural air-cleaning properties of plants and combined it with cutting-edge technology to create an innovative air purifier.

Our sleek design not only looks great but also works twice as hard to purify the air inside your home.

We are dedicated to improving people's lives by harnessing the power of plants and advanced technology to provide cleaner air while preserving our planet.

koru air purification technology

The problem of Indoor Air Pollution

In 2020, the World Health Organization declared "Indoor Air Pollution the single biggest threat to human health".

We spend over 90% of our time indoors, where air quality can be 5 times worse than outdoors. So much so that each year over 4.000.000 people die from illnesses attributable to air pollution.

While indoor air pollution can be extremely dangerous, there are a few ways to help keep it under control.

Read More
koru- design

Designed to reduce the impact on the Planet

KORU is not only effective in purifying the air but also environmentally friendly.

With a fully reusable and washable filter, KORU is built using recyclable materials, and it consumes extremely low power.

We strongly believe in products made from reusable and non-polluting materials and we take great care in partnering with like-minded companies who share our values.

By prioritizing sustainability, we hope to contribute to a cleaner and greener future for all.

Our Impact